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The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie; Nepomuceno, Marcelo Vinhal - In: Journal of business ethics : JOBE 154 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
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What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
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Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel; Kiani, Isar; Economakis, Nectarios; … - In: Journal of advertising research 53 (2013) 4, pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
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A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 103 (2019), pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
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An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595