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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
107,241
Konsumentenverhalten
104,797
Relationship marketing
31,695
Beziehungsmarketing
31,036
Einzelhandel
19,524
Retail trade
16,940
Theorie
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Theory
16,269
Customer satisfaction
10,122
Online-Handel
9,986
Online retailing
9,965
Brand management
9,962
Markenführung
9,903
Kundenzufriedenheit
9,882
Brand image
8,379
Markenimage
8,326
Social Web
8,290
Social web
8,287
Deutschland
7,699
Service quality
7,434
Dienstleistungsqualität
7,363
Markenartikel
7,326
Brand
7,303
Germany
6,719
Electronic Commerce
6,575
Online-Marketing
6,497
Internet marketing
6,477
E-commerce
6,355
USA
5,968
Marketingmanagement
5,575
United States
5,569
Marketing management
5,551
Experiment
5,533
Werbewirkung
5,101
Emotion
4,819
Vertrauen
4,375
Confidence
4,355
Marketing
4,073
Advertising
4,037
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Huber, Frank
15
Matthes, Jörg
15
Pauwels, Koen
14
Boerman, Sophie C.
13
Esch, Franz-Rudolf
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Dahlén, Micael
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Rosengren, Sara
11
Wu, Linwan
11
Chan, Kara
10
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Jerath, Kinshuk
10
Kim, Kacy K.
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
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Bae, Mikyeung
9
Bauer, Hans H.
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Bigné Alcañiz, J. Enrique
9
Cauberghe, Veroline
9
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Shaker Verlag
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Technische Universität Braunschweig
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American association of Advertising Agencies
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Arbeitsgemeinschaft Media-Analyse
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Association of National Advertisers
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Avrim Lazar and Associates
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Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
217
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
166
International journal of advertising : the quarterly review of marketing communications
114
Journal of retailing and consumer services
104
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
Psychology & marketing
79
International journal of internet marketing and advertising : IJIMA
65
Journal of advertising research
65
Marketing science
65
The journal of product & brand management
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing research : JMR
43
Journal of current issues and research in advertising
39
Health marketing quarterly
37
The journal of brand management : an international journal
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
European journal of marketing
34
Marketing intelligence & planning
34
Young consumers : insight and ideas for responsible marketers
34
Journal of international consumer marketing
33
International journal of sports marketing & sponsorship
31
International journal of consumer studies
30
Journal of marketing
30
Cogent business & management
26
The journal of consumer marketing
26
International journal of hospitality management
24
Journal of global marketing
24
Marketing : ZFP ; journal of research and management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of the Academy of Marketing Science
21
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ECONIS (ZBW)
5,060
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1
Einsatz von Coupons als CRM-Instrument im
Einzelhandel
: Dimensionen, Determinanten und Wirkungen des wahrgenommenen Konsumentenschutzes aus Coupons
Köhler, Sven
-
2007
Persistent link: https://www.econbiz.de/10003555251
Saved in:
2
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
3
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
4
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
5
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
6
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
7
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
8
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
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