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Social media advertising : the role of personal and societal norms in page like ads on Facebook

Lee, Joonghwa; Kim, Soojung - In: Journal of marketing communications 28 (2022) 3, pp. 329-342

Persistent link: https://www.econbiz.de/10013371023

Exploring warning messages on conditional principles & predicting social behavior

Cho, Yoon C.; Rim, Jihoon - In: Journal of business & economics research 11 (2013) 11, pp. 469-483

Persistent link: https://www.econbiz.de/10010230273

Facebook user's habits in getting commercial information : a study on Hong Kong students

Cheung, Fanny Sau-Lan; Leung, Wing-fai - In: Economics, management and financial markets 11 (2016) 3, pp. 56-71

Persistent link: https://www.econbiz.de/10011814242

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 416-443

Persistent link: https://www.econbiz.de/10014513559

Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase

Stewart, Kristin; Dalakas, Vassilis; Eells, Danielle - In: Journal of marketing communications 29 (2023) 7, pp. 701-714

Persistent link: https://www.econbiz.de/10014414324

Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers' response : the mediating roles of attitude and word-of-mouth intention

Jakkrit Thavorn; Puripat Trichob; Worasak Klongthong; … - In: Cogent business & management 9 (2022) 1, pp. 1-22

Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and … products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived … intrusiveness and value on viewers' response to those ads. Data from 200 users who have experienced mid-roll video advertising were …

Persistent link: https://www.econbiz.de/10014429098

Understanding online purchase intention : the mediating role of attitude towards advertising

Hai Ho Nguyen; Bang Nguyen Viet; Nguyen Yen Thi Hoang; … - In: Cogent business & management 9 (2022) 1, pp. 1-23

Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the … impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test … attitudes towards advertising. Finally, factors such as entertainment, personalization, and credibility of Facebook ads are also …

Persistent link: https://www.econbiz.de/10014431943

The processing of native advertising compared to banner advertising : an eye-tracking experiment

De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940

Persistent link: https://www.econbiz.de/10014383138

Investigating the impact of Facebook advertising features on consumer behaviour

Vo Thi Huong Giang; Duy Binh Luong; Le Khoa Huan; Thi … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 3, pp. 17-25

Persistent link: https://www.econbiz.de/10014375455