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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
29
Konsumentenverhalten
28
Werbewirkung
13
Advertising
9
Brand management
9
Markenführung
9
Werbung
9
Brand image
7
Product Placement
7
Product placement
7
Brand
6
Fernsehprogramm
6
Markenartikel
6
Markenimage
6
Television programme
6
USA
6
United States
6
Narrative Methode
5
Narrative method
5
Corporate social responsibility
4
France
4
Frankreich
4
Jugendliche
4
Willingness to pay
4
Youth
4
Zahlungsbereitschaftsanalyse
4
Alcoholic beverage
3
Alkoholisches Getränk
3
Corporate Social Responsibility
3
Cultural identity
3
Fernsehen
3
Fernsehwerbung
3
Green marketing
3
Kulturelle Identität
3
Secondary market
3
Television
3
Television advertising
3
Alcohol consumption
2
Alkoholkonsum
2
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Free
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Article
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Conference paper
3
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1
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English
13
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Russell, Cristel Antonia
13
Noguti, Valeria
3
Lehu, Jean-Marc
2
Russell, Dale W.
2
Benoit-Moreau, Florence
1
Bressoud, Etienne
1
Engel, Larry
1
Grube, Joel W.
1
Gutentag, Jolie
1
Hamby, Anne
1
Huh, Jisu
1
Lorenzon, Kristian
1
Morales, Andrea C.
1
Nelson, Michelle R.
1
Parguel, Béatrice
1
Rasolofoarison, Dina
1
Russell, Dale Wesley
1
Swasy, John L.
1
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
13
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1
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
2
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
3
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
4
Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie
;
Russell, Cristel Antonia
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
Saved in:
5
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
6
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
7
From apathy to ambivalence : how is persuasion knowledge reflected in consumers' comments about in-game advertising?
Lorenzon, Kristian
;
Russell, Cristel Antonia
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009508027
Saved in:
8
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
9
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
10
The product well placed : the relative impact of placement and audience characteristics on placement recall
Bressoud, Etienne
;
Lehu, Jean-Marc
;
Russell, Cristel Antonia
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008857212
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