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Advertising effects
Consumer behaviour
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Calvo-Porral, Cristina
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Lévy Mangin, Jean-Pierre
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Orosa-González, Javier
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Rivaroli, Sergio
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International journal of wine business research
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The journal of product & brand management
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ECONIS (ZBW)
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The influence of celebrity endorsement on the purchase behavior of brands and product categories
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 1027-1040
Persistent link: https://www.econbiz.de/10015173299
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The influence of social media celebrity endorsement on beer and wine purchase behaviour
Calvo-Porral, Cristina
;
Rivaroli, Sergio
; …
- In:
International journal of wine business research
35
(
2023
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10014335884
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