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Advertising effects
Consumer behaviour
20
Konsumentenverhalten
19
Brand management
17
Markenführung
17
Brand
14
Brand image
14
Markenimage
14
Theorie
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Theory
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Multivariate Analyse
13
Multivariate analysis
13
Corporate Social Responsibility
7
Welt
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World
6
Correspondence analysis
5
Trademarks
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Corporate culture
4
Corporate social responsibility
4
Cultural identity
4
Kulturelle Identität
4
Logo design
4
Product design
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Produktgestaltung
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Risiko
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Risk
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Stakeholders
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Unternehmenskultur
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Werbewirkung
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Bank marketing
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Bankmarketing
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Beziehungsmarketing
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Brand Equity
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Brand equity
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Brand logo
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Cluster analysis
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Clusteranalyse
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Consumer response
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Machado, Joana César
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André, Ana Raquel
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Azar, Salim L.
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Carvalho, Leonor Vacas de
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Costa, Patricio
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Fonseca, Beatriz
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Gower, John
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Groenen, Patrick J. F.
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Machado, Joana Cesar
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Martins, Carla Carvalho
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Santos, Barbara Pires dos
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Torres, Anna
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Vacas-de-Carvalho, Leonor
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ERIM report series research in management
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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2
Brand logo design : examining consumer response to naturalness
Machado, Joana Cesar
;
Carvalho, Leonor Vacas de
; …
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 78-87
Persistent link: https://www.econbiz.de/10010514465
Saved in:
3
Perceptual maps : the good, the bad and the ugly
Gower, John
;
Groenen, Patrick J. F.
;
Velden, Michel van de
-
2010
Persistent link: https://www.econbiz.de/10008665145
Saved in:
4
Brand logo and brand gender : examining the effects of natural logo designs and color on brand gender perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
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