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What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong; Xie, Liping; Sun, Qiao; Liu, Xian - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
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Neuroökonomik, Neuromarketing und Consumer Neuroscience : eine Standortbestimmung aus Sicht der Perspektive der Wissenschaft
Kenning, Peter - In: Neuromarketing : Erkenntnisse der Hirnforschung für …, (pp. 23-36). 2014
Persistent link: https://www.econbiz.de/10010341969
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A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Ahlert, Dieter; Kenning, Peter; Plassmann, Hilke - In: International advertising and communication : current …, (pp. 163-178). 2006
Persistent link: https://www.econbiz.de/10003378119
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A window to the consumer's mind : application of functional brain imaging techniques to advertising research
Plassmann, Hilke; Kenning, Peter; Ahlert, Dieter - In: Advertising and communication : proceedings 4th …, (pp. 74-81). 2005
Persistent link: https://www.econbiz.de/10003353612
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Neurale Korrelate attraktiver Anzeigen
Kenning, Peter; Plassmann, Hilke; Krämer, Julia; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 277-298). 2007
Persistent link: https://www.econbiz.de/10003513084