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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Relationship marketing
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Customer satisfaction
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Johns, Raechel
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Journal of business research : JBR
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
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The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination
Johns, Raechel
;
Weir, Brian
;
Weir, Ruth
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10011305748
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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel
;
English, Rebecca
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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