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The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
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The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
Zeqiri, Jusuf; Koku, Paul Sergius; Dobre, Costinel; … - In: Marketing intelligence & planning 43 (2025) 1, pp. 28-49
Persistent link: https://www.econbiz.de/10015201427
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Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367
Persistent link: https://www.econbiz.de/10013466114