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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Advertising
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Marketing
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Neuseeland
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New Zealand
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China
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Tie strength
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critical realism
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marketing systems
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Business-to-business
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Celebrity endorsement
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Celebrity-Werbung
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Change-seeking
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Hunt, Adam
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European journal of marketing : EJM
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The journal of product & brand management
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ECONIS (ZBW)
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Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
Renton, Michelle
;
Simmonds, Hamish
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 365-374
Persistent link: https://www.econbiz.de/10011777364
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2
The effects of location-based-services on consumer purchase intention at point of purchase
Gazley, Aaron
;
Hunt, Adam
;
McLaren, Lachlan
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1686-1708
Persistent link: https://www.econbiz.de/10011409558
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