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When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
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Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover; Raska, David - In: Journal of marketing communications 26 (2020) 5, pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
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Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew; Milfeld, Tyler; Youn, Kibum - In: Journal of advertising research 64 (2024) 2, pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
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Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler; Haley, Eric John - In: Journal of advertising research 64 (2024) 1, pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
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Sustainability advertising : literature review and framework for future research
Rathee, Shelly; Milfeld, Tyler - In: International journal of advertising : the review of … 43 (2024) 1, pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
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Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler; Pittman, Matthew - In: International journal of advertising : the review of … 43 (2024) 1, pp. 173-201
Persistent link: https://www.econbiz.de/10014450248