Narrow search
Showing 1 - 4 of 4
Cover Image
Examining social media engagement through health-related message framing in different cultures
Agnihotri, Arpita; Bhattacharya, Saurabh; Yannopoulou, … - In: Journal of business research : JBR 152 (2022), pp. 349-360
Persistent link: https://www.econbiz.de/10013493990
Cover Image
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of advertising research 58 (2018) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
Cover Image
The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of advertising research 59 (2019) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
Cover Image
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of international consumer marketing 33 (2021) 3, pp. 280-302
Persistent link: https://www.econbiz.de/10012515190