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Experiential Discourse in Mark...
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Advertising effects
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Green advertising and the reluctant consumer
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ECONIS (ZBW)
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Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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2
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10010399383
Saved in:
3
Approach or avoid? : the effect of regulatory focus on consumer behavioural responses to personal selling attempts
Xie, Guang-xin
;
Kahle, Lynn R.
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10010431571
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