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Same service, different ad claims : the moderating role of need for cognition
Olsen, Lars Erling; Samuelsen, Bendik Meling; Gaustad, Tarje - In: Psychology & marketing 31 (2014) 12, pp. 1064-1073
Persistent link: https://www.econbiz.de/10010465128
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How disgust enhances the effectiveness of fear appeals
Morales, Andrea C.; Wu, Eugenia C.; Fitzsimons, Gavan J. - In: Journal of marketing research : JMR 49 (2012) 3, pp. 383-393
Persistent link: https://www.econbiz.de/10009563637
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Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael; Moore, Sarah G.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011739795