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~subject:"Advertising effects"
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Advertising effects
Marketing management
26
Marketingmanagement
25
Consumer behaviour
22
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Brand management
18
Markenführung
17
Relationship marketing
13
Beziehungsmarketing
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Brand image
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Markenimage
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Kommunikation
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Marketing
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Marketing theory
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Marketingtheorie
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Marketing communications
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Advertising planning
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Schultz, Don E.
4
Kerr, Gayle
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Kitchen, Philip J.
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Beede, Park
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Brown, William P.
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Martin, Dennis
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McColl, Rod
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Mulhern, Frank J.
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Naik, Prasad A.
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Journal of advertising research
2
European journal of marketing : EJM
1
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ECONIS (ZBW)
4
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The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
2
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
3
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
4
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
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