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Advertising effects
Consumer behaviour
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Reijmersdal, Eva A. van
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Hudders, Liselot
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Eisend, Martin
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Matthes, Jörg
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Pauwels, Koen
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Esch, Franz-Rudolf
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Torres, Ivonne M.
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Dahlén, Micael
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Huber, Frank
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Taylor, Charles Raymond
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Bellman, Steven
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Choi, Yung Kyun
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Mattila, Anna S.
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Muehling, Darrel D.
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Wu, Linwan
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ICORIA <11, 2012, Stockholm>
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ICORIA <Veranstaltung> <14., 2015, London>
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IP Deutschland GmbH <Köln>
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Instituto Valenciano de Investigaciones Económicas
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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NetLibrary, Inc
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
188
Journal of marketing communications
164
International journal of advertising : the quarterly review of marketing communications
116
Journal of retailing and consumer services
102
Journal of promotion management : innovations in planning and applied research
90
Journal of promotion management : JPM
85
Psychology & marketing
80
International journal of internet marketing and advertising : IJIMA
67
Journal of advertising research
66
Marketing science
64
Journal of advertising : official publication of the American Academy of Advertising
50
The journal of product & brand management
50
Marketing letters : a journal of research in marketing
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
European journal of marketing : EJM
44
Journal of current issues and research in advertising : JCIRA
44
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of marketing research : JMR
42
Health marketing quarterly
39
Journal of current issues and research in advertising
39
The journal of brand management : an international journal
36
European journal of marketing
35
Young consumers : insight and ideas for responsible marketers
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Marketing intelligence & planning
34
Journal of international consumer marketing
33
International journal of sports marketing & sponsorship
31
Journal of marketing
30
International journal of consumer studies
29
Cogent business & management
26
The journal of consumer marketing
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of global marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
5,039
RePEc
1
Showing
1
-
10
of
5,040
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articles prioritized
date (newest first)
date (oldest first)
1
Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
Saved in:
2
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Investigating the moderating role of sport service type and
personality
on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
5
Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni
;
Deb, Madhurima
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
Saved in:
6
Modeling and evaluating the effectiveness of AR advertising and the moderating role of
personality
traits
Uribe, Rodrigo
;
Labra, Rafael
;
Manzur, Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 703-730
Persistent link: https://www.econbiz.de/10013209395
Saved in:
7
The effect of personal scandal on celebrity athletes and male shoppers' purchase intentions and
attitude
favourability
Graham, Mary A.
;
Jackson, Vanessa
;
Lee, Min-Young
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10010519723
Saved in:
8
Personalized charity advertising : can personalized prosocial messages promote empathy,
attitude
change, and helping intentions toward stigmatized social groups?
Bartsch, Anne
;
Kloß, Andrea
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
Saved in:
9
Portraying product or cause in charity advertising : how execution style and appeal type affects prosocial attitudes by enhancing perceived personal roles
Chen, Ming-Yi
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 342-364
Persistent link: https://www.econbiz.de/10012200489
Saved in:
10
Effects of influencer marketing on Instagram
Riedl, Joachim
;
Luckwald, Lisa von
-
2019
-
revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
Saved in:
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