Narrow search
Showing 1 - 5 of 5
Cover Image
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten; Janakiraman, Narayan - In: Journal of business research : JBR 80 (2017), pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Cover Image
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.; Anaza, Nwamaka A.; Andonova, Yana - In: Journal of marketing theory and practice : JMTP 30 (2022) 2, pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
Cover Image
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Cover Image
Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp, Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257
Cover Image
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106