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The role of advertising in consumer emotion management
Kemp, Eyria; Bui, M̃y; Chapa, Sindy - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 339-353
Persistent link: https://www.econbiz.de/10009744450
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405
Persistent link: https://www.econbiz.de/10011432438