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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Advertising
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Werbung
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Coronavirus
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Luxury goods
4
Luxusgüter
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Brand management
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Markenführung
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Self-construal
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Werbewirkung
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Brand image
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Emotion
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Epidemie
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Ethical
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Experiment
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Green marketing
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Guilt
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Luxury
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Markenimage
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Markov chain
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Markov-Kette
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Partitioning
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Projektmanagement
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Youn, Nara
3
An, Donghwy
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Eom, Hyo Jin
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Kim, Janghyun
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Lee, Chulsung
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Li, Yan
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Lim, Dong Jae
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Shin, Hanna
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
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2
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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3
Consumers' evaluation of ethical luxury advertisements : the roles of ethical consumer guilt and self-construal
Shin, Hanna
;
Li, Yan
;
Youn, Nara
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2197-2212
Persistent link: https://www.econbiz.de/10015210750
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