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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
16
Konsumentenverhalten
15
Sport event
8
Sportveranstaltung
8
Corporate social responsibility
6
Sport
6
Corporate Social Responsibility
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Football
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Fußball
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Germany
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Sponsorship
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Sportmarketing
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Sports marketing
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Welt
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World
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Deutschland
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Eating habit
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Ernährungsverhalten
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Sponsoring
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Sport organization
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Sportorganisation
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Sports
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Beziehungsmarketing
3
Big event
3
Großveranstaltung
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Nutrition
3
Professional sports
3
Profisport
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Relationship marketing
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Arbeitsgruppe
2
Brand image
2
Brand management
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Business ethics
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CSR
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Cause-Related Marketing
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Cause-related marketing
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Ernährung
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Koenigstorfer, Joerg
2
Gröppel-Klein, Andrea
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Habitzreuter, Anna Mei
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European Sport management quarterly : ESMQ
1
Journal of business research : JBR
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ECONIS (ZBW)
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The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
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2
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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