Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The dynamics of firm industry-...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
17
Konsumentenverhalten
17
China
15
Theorie
7
Theory
7
Führungsstil
6
Leadership style
6
Online retailing
6
Online-Handel
6
Social Web
6
Social web
6
Arbeitsleistung
5
Arbeitsverhalten
5
Job performance
5
USA
5
United States
5
Work behaviour
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Führungskräfte
4
Internet marketing
4
Managers
4
Online-Marketing
4
Product design
4
Produktgestaltung
4
Relationship marketing
4
Advertising
3
Bid-ask spread
3
Börsenkurs
3
Cognition
3
Data protection
3
Datenschutz
3
Dienstleistungsqualität
3
Efficient market hypothesis
3
Effizienzmarkthypothese
3
Geld-Brief-Spanne
3
Industrie
3
Kognition
3
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Jiang, Zhenhui
2
Chan, Jason C. F.
1
Jiang, Jing
1
Li, Xiuping
1
Luo, Cheng
1
Tan, Bernard C. Y.
1
Tao, Xiaobo
1
Tucker, Catherine
1
Yi, Cheng
1
more ...
less ...
Published in...
All
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
IEEE transactions on engineering management : EM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Choosing to discover the unknown : the effects of choice on user attention to online video advertising
Luo, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Yi, Cheng
; …
- In:
Management science : journal of the Institute for …
70
(
2024
)
10
,
pp. 6983-7003
Persistent link: https://www.econbiz.de/10015142204
Saved in:
2
Understanding online interruption-based advertising : impacts of exposure timing, advertising intent, and brand image
Chan, Jason C. F.
;
Jiang, Zhenhui
;
Tan, Bernard C. Y.
- In:
IEEE transactions on engineering management : EM
57
(
2010
)
3
,
pp. 365-379
Persistent link: https://www.econbiz.de/10009235375
Saved in:
3
Responses of Chinese consumers to corporate advertising themes : cue applicability and contextual priming effects
Jiang, Jing
;
Tao, Xiaobo
- In:
Asian journal of marketing : the official journal of …
5
(
2011
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009159948
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
