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An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013