Nowadays one of the more commonly used types of advertisement is through the use of influencers by brands on social media. There is no doubt about social media's – and therefore the influencers' – potential to reach a wide range of global consumers. Accordingly, such reach makes this global,...

This contribution discusses the legal framework of online advertising and common legal issues pertaining thereto. This paper also addresses the implementation of general legal provisions to online advertising issues in different jurisdictions and the diversity of approaches. It provides the...