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Informative advertising : additional learning and implications
Soberman, David A. (contributor) - 2003 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001890090
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Informative advertising : additional learning and implications
Soberman, David A. (contributor) - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380490
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Media experts : helping competitive firms reduce "wasted" advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715953
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001716429
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The role of differentiation in markets driven by advertising
Soberman, David A. (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719511
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The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.; Kim, Donggwan; Schweidel, David A.; … - In: Quantitative marketing and economics : QME 20 (2022) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
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TV Advertising Effectiveness with Racial Minority Representation : Evidence from the Mortgage Market
Kim, Donggwan; Jiang, Zhenling; Thomadsen, Raphael - 2023
This paper examines the impact of racial minority representation on advertising effectiveness. We do this by first assembling data on 10 million mortgage refinance loans, along with data on TV advertisements for mortgage refinance. We construct a measure of minority representation from video ads...
Persistent link: https://www.econbiz.de/10014348664