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The boomerang effect of mandatory sanitary messages to prevent obesity
Werle, Carolina O. C.; Cuny, Caroline - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 883-891
Persistent link: https://www.econbiz.de/10009579953
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Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline; Fornerino, Marianela; Werle, … - In: International studies of management & organization : ISMO 50 (2020) 2, pp. 174-200
Persistent link: https://www.econbiz.de/10012261051
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The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products
Nuweihed, Wael; Trendel, Olivier - In: Journal of marketing theory and practice : JMTP 32 (2024) 4, pp. 579-598
Persistent link: https://www.econbiz.de/10015190543
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Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier; Mazodier, Marc; Vohs, Kathleen D. - In: Journal of marketing research : JMR 55 (2018) 2, pp. 265-276
Persistent link: https://www.econbiz.de/10011845010