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Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert; Puntoni, Stefano; Baumgartner, Hans - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
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(Un)bothered by the story's ambiguity : how individual differences in consumers' need for closure affect transportation and brand attitude in narrative ads
Glaser, Matthias; Choi, Yung Kyun; Baumgartner, Hans - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10014633397