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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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To catch a tiger or let him go : the match-up effect and athlete endorsers for sport and non-sport brands
Koernig, Stephen K.
;
Boyd, Thomas C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009518022
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