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Advertising effects
Consumer behaviour
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Internet marketing
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Online-Marketing
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Beziehungsmarketing
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Viral marketing
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Asia
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Asien
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Customer value
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Mobile communications
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Mobilkommunikation
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Corporate Social Responsibility
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Corporate social responsibility
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Luxury brand
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Luxury goods
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Luxusgüter
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Kim, Juran
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
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Evaluation of internet advertising research : a bibliometric analysis of citations from key sources
Kim, Juran
;
McMillan, Sally J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 99-112
Persistent link: https://www.econbiz.de/10003708177
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