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Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.; Dolan, Rebecca; Harrigan, Paul; … - In: European journal of marketing 56 (2022) 12, pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
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Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix; Lee, Michael S. W. - In: Australasian marketing journal 28 (2020) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.; Septianto, Felix; Frethey-Bentham, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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The power of beliefs : how diversity advertising builds audience connectedness
Burgess, Amelie Jay; Wilkie, Dean C. H.; Dolan, Rebecca - In: European journal of marketing 58 (2024) 9, pp. 1969-1994
Persistent link: https://www.econbiz.de/10015198403
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The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix; Northey, Gavin; Dolan, Rebecca - In: Journal of business research : JBR 99 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
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Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170
Persistent link: https://www.econbiz.de/10012429449