In social advertising, ads are targeted based on underlying social networks and highlight when a friend has 'liked' a product or organization. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook by a nonprofit. We find evidence...

Advertising is often criticized for presenting only partial or selective information about products. This criticism is particularly pronounced for health products, where large asymmetries in information may exist between consumers and firms. This paper explores how government restrictions...

Firms often advertise the maximum discount offered storewide, rather than a specific discount offered for a single product. However, it is unclear how such tensile discount claims of, for example, 'up to 70%' off, perform. On the one hand, promoting the maximum discount may help ads grab...