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Do Superbowl ads affect brand share?
Hartmann, Wesley R.; Klapper, Daniel - 2014
Persistent link: https://www.econbiz.de/10010337691
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Super Bowl ads
Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science 37 (2018) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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Advertising Effects in Presidential Elections
Gordon, Brett R.; Hartmann, Wesley R. - 2013
Presidential elections provide both an important context in which to study advertising and a setting that mitigates the challenges of dynamics and endogeneity. We use the 2000 and 2004 general elections to analyze the effect of market-level advertising on county-level vote shares. The results...
Persistent link: https://www.econbiz.de/10014153559
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Advertising Effects in Presidential Elections
Gordon, Brett R. - 2012
Presidential elections provide both an important context in which to study advertising and a setting that mitigates the challenges of dynamics and endogeneity. We use the 2000 and 2004 general elections to analyze the effect of market-level advertising on county-level vote shares. The results...
Persistent link: https://www.econbiz.de/10013114463
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Advertising effects in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - 2011
Persistent link: https://www.econbiz.de/10009269426
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Advertising competition in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - 2013
Persistent link: https://www.econbiz.de/10010211853
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Advertising effects in presidential elections
Gordon, Brett R.; Hartmann, Wesley R. - In: Marketing science 32 (2013) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10009725720
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela; Klapper, Daniel - 2010
Persistent link: https://www.econbiz.de/10008661596
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Search engine advertising effectiveness in a multimedia campaign
Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38
Persistent link: https://www.econbiz.de/10010360072