This study aims to become a start for a series of research on Millennial consumers’ response on sincerity in marketing. The paper explores the visual elements found in a recent advertising campaign for Samsung Galaxy A8 series of smartphone that uses social experiment film in its approach....

Since this COVID-19 pandemic, many companies are trying to make advertising videos related to the current situation, one of them is a big company that produces soft drinks, Coca-Cola. This research aims to analyze the visual elements of Coca-Cola’s “The Great Meal” advertising video...