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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
14
Konsumentenverhalten
14
India
7
Indien
7
Werbewirkung
7
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Online retailing
4
Online-Handel
4
Product Placement
4
Product placement
4
Relationship marketing
4
Perceived relationship investment
3
Structural equation model
3
Strukturgleichungsmodell
3
Analytical hierarchy process
2
Bank
2
Bollywood movies
2
Brand
2
Brand image
2
Brand knowledge
2
Brand placement
2
Brand resonance
2
COVID-19
2
Consumer attitudes
2
Consumer behavior
2
Coronavirus
2
Customer engagement
2
Customer satisfaction
2
Dienstleistungsqualität
2
E-Banking
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Employee brand
2
Employee branding
2
Fernsehprogramm
2
Fernsehwerbung
2
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English
7
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Natarajan, Thamaraiselvan
7
Stephen, Gladys
3
Arasu Balasubramaniam, Senthil
2
Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Gangadharan, Nakul
2
Jayapal, Jegan
2
Jublee, Daniel Inbaraj
2
Manickavasagam, Jeevananthan
2
Inbaraj, J. Daniel
1
Jegan, Sinthubairavi
1
Kasilingam, Dharun Lingam
1
Lingam Kasilingam, Dharun
1
Thamaraiselvan, Poongkundran
1
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Journal of promotion management : innovations in planning and applied research
2
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
1
Journal of media business studies
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
7
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1
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
2
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
3
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
4
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 57-88
Persistent link: https://www.econbiz.de/10011993201
Saved in:
5
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
6
The influence of audience characteristics on the effectiveness of brand placement memory
Natarajan, Thamaraiselvan
;
Arasu Balasubramaniam, Senthil
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 134-149
Persistent link: https://www.econbiz.de/10011904351
Saved in:
7
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
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