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Effect of short video ads on sales through social media : the role of advertisement content generators
Ge, Jiaoju
;
Sui, Yuepeng
;
Zhou, Xiaofeng
;
Li, Guoxin
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 870-896
Persistent link: https://www.econbiz.de/10012623904
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