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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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Seeking pleasure or avoiding pain : influence of CEO regulatory focus on firms' advertising, R&D, and marketing controversies
Kashmiri, Saim; Gala, Prachi; Nicol, Cameron Duncan - In: Journal of business research : JBR 105 (2019), pp. 227-242
Persistent link: https://www.econbiz.de/10012128503
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Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi; Blair, James; Lunde, Matthew - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 305-324
Persistent link: https://www.econbiz.de/10015048082