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How allusion enhances consumer response to hope appeals in health messaging
Albinsson, Pia A.; Huhmann, Bruce A.; Burman, Bidisha - In: Journal of business research : JBR 191 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015419841
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Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar; Patwardhan, Hemant; … - In: The journal of product & brand management 23 (2014) 7, pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of business research : JBR 87 (2018), pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
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Does rhetoric impact advertising effectiveness with liking controlled?
Huhmann, Bruce A.; Albinsson, Pia A. - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1476-1500
Persistent link: https://www.econbiz.de/10009707879
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One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
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The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva; Robles, … - In: Services marketing quarterly 38 (2017) 1, pp. 46-56
Persistent link: https://www.econbiz.de/10011671813