Narrow search
Showing 1 - 7 of 7
Cover Image
Parental style : the implications of what we know (and think we know)
Carlson, Les; Laczniak, Russell N.; Wertley, Chad - In: Journal of advertising research 51 (2011) 2, pp. 427-435
Persistent link: https://www.econbiz.de/10009269503
Cover Image
Consumers' responses to positive and negative comparative advertisements : the moderating effect of current brand usage
Muehling, Darrel D.; Laczniak, Russell N.; Ehrich, … - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 229-246
Persistent link: https://www.econbiz.de/10009770222
Cover Image
Television commercial violence potential effects on children
Brocato, E. Deanne; Gentile, Douglas A.; Laczniak, … - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 95-107
Persistent link: https://www.econbiz.de/10008860325
Cover Image
Television commercial violence : potential effects on children
Brocato, E. Deanne; Gentile, Douglas; Laczniak, Russell N. - In: Advertising and violence : concepts and perspectives, (pp. 161-178). 2015
Persistent link: https://www.econbiz.de/10010498508
Cover Image
An investigation of consumers' responses to comparative "attack" ads
Vijayalakshmi, Akshaya; Muehling, Darrel D.; Laczniak, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 760-775
Persistent link: https://www.econbiz.de/10011433654
Cover Image
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.; Vijayalakshmi, Akshaya; Laczniak, … - In: Journal of marketing communications 24 (2018) 7, pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Cover Image
Female power portrayals in advertising
Kordrostami, Melika; Laczniak, Russell N. - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460