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Moderating role of credibility and ad liking between online advertisement and consumer buying behavior of university students of Pakistan
Khalid, Rizwan; Tehreemyasmeen - In: ASEAN marketing journal : Association of Southeast … 10 (2018) 2, pp. 127-136
Persistent link: https://www.econbiz.de/10012106932
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The expansion of varieties in the new age of advertising
Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023
access to the internet supports the suggested mechanism. …
Persistent link: https://www.econbiz.de/10014368574
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The expansion of varieties in the new age of advertising
Baslandze, Salomé; Greenwood, Jeremy; Marto, Ricardo; … - 2023
Persistent link: https://www.econbiz.de/10014368635
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Mobile advertising : the effect of tablet tilt angle on user's purchase intentions
Ardelet, Caroline - In: Journal of marketing communications 26 (2020) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012203404
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Managing the advertising activities in the system of integrated brand promotion of an enterprise
Vdovichena, O. G; Vdovichen, A. A.; Chychun, V. A - In: European research studies 21 (2018) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10012221359
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Dove : shifting standards and ideal self-perception
Castillo Castro, Karyme - 2024
Persistent link: https://www.econbiz.de/10015376590
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162