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Why advertisers should embrace event typicality and maximize leveraging of major events

Carrillat, François A.; Mazodier, Marc; Eckert, Christine - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1585-1607

Persistent link: https://www.econbiz.de/10015192942

Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1070-1091

Persistent link: https://www.econbiz.de/10010388096

The sponsorship-advertising interface : is less better for sponsors?

Carrillat, François A.; Astous, Alain d' - In: European journal of marketing : EJM 46 (2012) 3/4, pp. 562-574

Persistent link: https://www.econbiz.de/10009535661

On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences

Carrillat, François A.; Astous, Alain d'; Bellavance, … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 621-642

Persistent link: https://www.econbiz.de/10011309579

Interference effects in competitive sponsorship clutter

Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979

Persistent link: https://www.econbiz.de/10011970102

Which sport sponsorships most impact sponsor CSR image?

Plewa, Carolin; Carrillat, François A.; Mazodier, Marc; … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 796-815

Persistent link: https://www.econbiz.de/10011529666

Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial

Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213

Persistent link: https://www.econbiz.de/10012178616

For better, for worse? : what to do when celebrity endorsements go bad

Carrillat, François A.; Astous, Alain d'; Lazure, Josianne - In: Journal of advertising research 53 (2013) 1, pp. 15-30

Persistent link: https://www.econbiz.de/10009745878