Similar Search Results

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

Islamic advertising in Nigeria : an assessment

Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10011777830

Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study

Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59

Persistent link: https://www.econbiz.de/10012670754

Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology

Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367

Persistent link: https://www.econbiz.de/10013466114

"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands

Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10011547936

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study

Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227

Persistent link: https://www.econbiz.de/10014317623

When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source

Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045

Persistent link: https://www.econbiz.de/10014320222

Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience

Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206

Persistent link: https://www.econbiz.de/10011958049

Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction

Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26

.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … holistic approach by testing 15 relationships for understanding green marketing. The authors distributed 415 questionnaires to … all the proposed hypotheses, and they are in line with earlier studies on green marketing (GM). The study found that green …

Persistent link: https://www.econbiz.de/10012659528

Ethics in financial advertising : a study on direct mail for credit cards

Shen, Feng; Shi, Yi - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1230-1245

Persistent link: https://www.econbiz.de/10012650650