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The influence of country-of-origin image, brand image, perceived quality and celebrity endorsement on sportswear brand purchase intention in an emerging country
Kusumawati, Nurrani; Abiyyu, Muhammad Bryant Muhadzdzib - In: International journal of economic policy in emerging … 18 (2023) 3/4, pp. 326-334
Persistent link: https://www.econbiz.de/10015063151
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Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina; Wiedmann, Klaus-Peter; Bettels, Jannick - In: Journal of marketing communications 26 (2020) 5, pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
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Manifesting globalness through country of origin advertising and its effect on consumers' apparel purchase intention
Garg, Aastha; Mathew, Sibichan K. - In: International journal of Indian culture and business … 33 (2024) 4, pp. 516-532
Persistent link: https://www.econbiz.de/10015323370
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Visual references in the description of print advertisements : a four-country cross-cultural analysis
Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213
Persistent link: https://www.econbiz.de/10013167321
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Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Quantitative marketing and marketing management : …, (pp. 325-351). 2012
Persistent link: https://www.econbiz.de/10009621751
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Steigerung der Markeneffizienz mit Produkt-Vorankündigungen : die Automobilindustrie als Vorbild für andere Branchen?
Merkel, Oliver; Schäfer, Heiko - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 193-206). 2008
Persistent link: https://www.econbiz.de/10003588568
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An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo; Kim, Sanghee - In: The journal of product & brand management 31 (2022) 4, pp. 622-636
Persistent link: https://www.econbiz.de/10013393666