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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu; Sung, Jungyeon; Gentry, James W.; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
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The moderating effect of self-esteem on consumer responses to global positioning in advertising
Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 272-292
Persistent link: https://www.econbiz.de/10011689808
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"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.; Carlson, Les; Gentry, James W. - In: Journal of business research : JBR 174 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014548001