Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An analysis of brand manager c...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Marketing
5
USA
4
United States
4
Adaptive selling behaviour
2
Advertising
2
Empathic concern
2
Internet
2
KMU
2
Nonverbal immediacy
2
Outcome performance
2
Perspective taking empathy
2
Relationship performance
2
SME
2
Salespeople
2
Verkaufspersonal
2
Absatz
1
Advertising media
1
Arbeitsleistung
1
B-to-B-Marketing
1
Banks
1
Behavioral economics
1
Beziehungsmarketing
1
Business ethics
1
Business start-up
1
Business-to-business marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Consumer behaviour
1
Consumer electronics
1
Consumer marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Customer service quality
1
Decision
1
Direct‐to‐consumer advertising
1
Econometrics
1
Einführung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Huhmann, Bruce A.
1
Limbu, Yam B.
1
Peterson, Robin T.
1
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.
;
Huhmann, Bruce A.
;
Peterson, Robin T.
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009553798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
