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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
55
Konsumentenverhalten
54
Brand management
46
Markenführung
46
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23
Brand image
22
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21
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Germany
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Kommunikation
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Markenpolitik
13
Relationship marketing
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Beziehungsmarketing
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Event marketing
12
Event-Marketing
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Public relations
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Öffentlichkeitsarbeit
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Advertising
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Communication
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Erfolgsfaktor
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Success factor
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Unternehmen
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Interne Kommunikation
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Cognition
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Kognition
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Corporate reputation
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Langner, Tobias
15
Bergkvist, Lars
4
Esch, Franz-Rudolf
4
Brune, Philipp
2
Eisend, Martin
2
Rossiter, John R.
2
Schmitt, Bernd
2
Zarantonello, Lia
2
Ang, Lawrence
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Bruns, Daniel
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Geus, Patrick
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International journal of advertising : the review of marketing communications
4
Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International advertising and communication : current insights and empirical findings
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Wirkungsgrößen der Markenführung : Entwicklung eines verhaltenswissenschaftlichen Wirkungsmodells der Markenführung
Geus, Patrick
-
2005
Persistent link: https://www.econbiz.de/10003000942
Saved in:
2
Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
Saved in:
3
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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4
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
5
Sozialtechnische Gestaltung der Ästhetik von Produktverpackungen
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 413-440)
.
2004
Persistent link: https://www.econbiz.de/10002516456
Saved in:
6
A comprehensive approach to the study of advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
7
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
Saved in:
8
The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan
;
Bruns, Daniel
;
Langner, Tobias
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
Saved in:
9
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
Saved in:
10
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
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