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~subject:"Advertising effects"
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Advertising effects
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
USA
6
United States
6
Social Web
4
Social web
4
Werbung
4
Brand management
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Internet marketing
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Markenführung
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Online-Marketing
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social media
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Advertising planning
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Anticipatory
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Appraisals
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Behinderte
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Beziehungsmarketing
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Brand image
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Disabled persons
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Liminal
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Markenimage
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Marketing management
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Marketingmanagement
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Nonprofit
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Re-establishment
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Relationship marketing
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Religion
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Services marketing
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Social Marketing
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Social marketing
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Social responsibility
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South Korea
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Südkorea
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Transitions
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Werbeplanung
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Werbewirkung
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vulnerable consumers
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Asia
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English
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Hopkins, Christopher D.
2
Raymond, Mary Anne
2
Mitra, Anu
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Shanahan, Kevin J.
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Journal of business research : JBR
1
Psychology & marketing
1
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ECONIS (ZBW)
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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
2
Can consumers recognize misleading advertising content in a media rich online environment?
Mitra, Anu
;
Raymond, Mary Anne
;
Hopkins, Christopher D.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 655-674
Persistent link: https://www.econbiz.de/10003748354
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