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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
105,931
Konsumentenverhalten
102,825
Marketing
34,161
Entscheidung
23,493
Decision
23,455
Theorie
22,459
Theory
22,437
Relationship marketing
13,844
Beziehungsmarketing
13,776
Brand management
9,664
Markenführung
9,613
Online retailing
8,849
Online-Handel
8,849
Brand image
8,056
Markenimage
8,048
Marketingmanagement
7,948
Marketing management
7,728
Experiment
7,687
Social Web
7,624
Social web
7,621
Customer satisfaction
7,518
Kundenzufriedenheit
7,310
Markenartikel
7,211
Brand
7,167
Deutschland
6,536
Online-Marketing
6,427
Internet marketing
6,417
USA
6,202
Germany
6,071
United States
5,823
Einzelhandel
5,474
Electronic Commerce
5,413
Retail trade
5,375
Service quality
5,355
Dienstleistungsqualität
5,283
E-commerce
5,111
Werbewirkung
5,089
Emotion
4,765
Werbung
4,572
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940
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Septianto, Felix
31
Gierl, Heribert
26
Pelsmacker, Patrick de
26
Dens, Nathalie
19
Diehl, Sandra
18
Reijmersdal, Eva A. van
18
Yoon, Sukki
17
Hudders, Liselot
16
Eisend, Martin
15
Matthes, Jörg
15
Esch, Franz-Rudolf
14
Pauwels, Koen
14
Boerman, Sophie C.
13
Stafford, Marla Royne
13
Torres, Ivonne M.
13
Bauer, Hans H.
12
Dahlén, Micael
12
Huber, Frank
12
Taylor, Charles Raymond
12
Yoon, Hye Jin
12
Bellman, Steven
11
Choi, Yung Kyun
11
Mattila, Anna S.
11
Muehling, Darrel D.
11
Naderer, Brigitte
11
Rosengren, Sara
11
Wu, Linwan
11
Evans, Nathaniel J.
10
Ilicic, Jasmina
10
Kim, Kacy K.
10
Rozendaal, Esther
10
Sahni, Navdeep S.
10
Smit, Edith G.
10
Sreejesh, S.
10
Zúñiga, Miguel Ángel
10
Bae, Mikyeung
9
Cauberghe, Veroline
9
Chan, Kara
9
Chang, Chun-Tuan
9
Jang, Soocheong (Shawn)
9
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
5
Fachhochschule Reutlingen / European School of Business
4
Erasmus Research Institute of Management
3
Shaker Verlag
2
Technische Universität Braunschweig
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <20., 2022, Prag>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Marketing Science Institute
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
Study on the consumer judgment of advertising
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
211
International journal of advertising : the review of marketing communications
187
Journal of marketing communications
155
International journal of advertising : the quarterly review of marketing communications
114
Journal of retailing and consumer services
101
Journal of promotion management : innovations in planning and applied research
91
Journal of promotion management : JPM
85
Psychology & marketing
80
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising research
65
Marketing science
63
The journal of product & brand management
50
Journal of advertising : official publication of the American Academy of Advertising
47
Marketing letters : a journal of research in marketing
47
Asia Pacific journal of marketing and logistics
45
European journal of marketing : EJM
44
Journal of current issues and research in advertising : JCIRA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Journal of marketing research : JMR
41
Health marketing quarterly
38
Journal of current issues and research in advertising
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of brand management : an international journal
36
European journal of marketing
35
Marketing intelligence & planning
34
Journal of international consumer marketing
33
International journal of consumer studies
30
Journal of marketing
30
Young consumers : insight and ideas for responsible marketers
27
International journal of sports marketing & sponsorship
26
The journal of consumer marketing
26
Marketing : ZFP ; journal of research and management
25
Journal of global marketing
24
Cogent business & management
23
International journal of hospitality management
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of marketing research
23
Journal of the Academy of Marketing Science
23
International journal of electronic marketing and retailing : IJEMR
20
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ECONIS (ZBW)
5,048
RePEc
1
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1
Consumer behaviour : applications in
marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
Saved in:
2
Impact of Facebook
marketing
on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
3
Millennial and generation Z digital
marketing
communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
4
Dove : shifting standards and ideal self-perception
Castillo Castro, Karyme
-
2024
Persistent link: https://www.econbiz.de/10015376590
Saved in:
5
Children in
marketing
: a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
6
How sexualised images in advertisements influence the attention and preference of consumers with a modern view
Pentus, Kristian
;
Ruusu, Mariia
;
Kuusik, Andres
; …
- In:
Organizations and markets in emerging economies
14
(
2023
)
2
,
pp. 366-385
. The originality and value of the study lies in the fact that the article supports the right
marketing
decisions to …
Persistent link: https://www.econbiz.de/10014534826
Saved in:
7
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
8
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
9
Mobile
marketing
interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
10
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
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