Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mixed methods designs in marke...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
12
Konsumentenverhalten
12
Gender discrimination
4
Geschlechterdiskriminierung
4
USA
4
United States
4
Bibliometrics
3
Bibliometrie
3
Computerspiel
3
Cultural identity
3
Frauen
3
Gender
3
Geschlecht
3
Kulturelle Identität
3
Marketing management
3
Marketingmanagement
3
Scientific method
3
Video game
3
Wissenschaftliche Methode
3
Women
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Envy
2
Fernsehwerbung
2
Freizeitverhalten
2
Gender differences
2
Geschlechterunterschiede
2
Gewalt
2
Humor
2
Leisure behaviour
2
Market research
2
Marketing research
2
Marktforschung
2
Meta-Analyse
2
Meta-analysis
2
Mixed methods research
2
Multimethod research
2
Multiple methods research
2
Neid
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Carlson, Les
2
Blackford, Benjamin J.
1
Cummins, Shannon
1
Dorsch, Michael J.
1
Gentry, James W.
1
Grove, Stephen J.
1
Harrison, Robert L.
1
Reilly, Timothy M.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
2
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
