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Advertising effects
Consumer behaviour
31
Konsumentenverhalten
30
Beziehungsmarketing
20
Relationship marketing
20
Brand image
15
Markenimage
15
Brand management
13
Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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Service quality
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Werbewirkung
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Brand
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Computerspiel
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Markenartikel
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Video game
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Internet marketing
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Online-Marketing
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Advertising
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Werbung
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Beschwerdemanagement
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Complaint management
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Marketing
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Viral marketing
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Virales Marketing
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India
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Advergames
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Cognition
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Digital platform
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Game theory
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Indien
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Kognition
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Online retailing
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Online-Handel
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Perception
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Product Placement
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Product placement
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Sreejesh, S.
11
Ghosh, Tathagata
5
Dwivedi, Yogesh K.
4
Vashisht, Devika
3
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
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Telang, Achyut
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Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Indian business research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
11
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Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
4
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
5
The effect of nature of online advergames on gamers' ad-persuasion : moderating roles of game-involvement and need for cognition
Vashisht, Devika
;
Sreejesh, S.
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 171-185
Persistent link: https://www.econbiz.de/10011665138
Saved in:
6
The effects of ad-context congruity on ad persuasion : a research framework exploring the moderating roles of consumer motives and argument strength
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
- In:
The marketing review
17
(
2017
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10011820676
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh K.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Winning the ad battle : exploring the influence of subtle design elements and gaming platform on consumer attention and brand memory in in-game advertising
Sreejesh, S.
;
Ghosh, Tathagata
- In:
Australasian marketing journal : AMJ ; official journal …
33
(
2025
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10015327206
Saved in:
9
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
10
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh K.
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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