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A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik; De Houwer, Jan; Van Kenhove, Patrick - 2011 - pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
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The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit; Brengman, Malaika; Mahama, Fuseina - In: Psychology & marketing 31 (2014) 12, pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
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How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie; Williems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 56 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012389995