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Advertising effects
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Spokesperson effectiveness in B2B advertising : spokesperson characteristics and posture using eye-tracking
Dutta, Tanusree
;
Roy, Subhadip
;
Sarkar, Soumya
;
Nag, Sudipa
- In:
The journal of business & industrial marketing
39
(
2024
)
12
,
pp. 2699-2715
Persistent link: https://www.econbiz.de/10015205299
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